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Our Media: The New York Times

The New York Times

Daily circulation: 797,319
Readers: 2.0 million

For an insightful view of the world, there’s no paper like The New York Times. For more than 150 years, New York Times readers have expected their newspaper to provide the most thorough and uncompromising coverage in the world. The New York Times has won 114 Pulitzer prizes, more than any other news organization and remains No. 1 in overall reach of U.S. opinion leaders.
Source: 2014 U.S. Opinion Leaders, Erdos and Morgan
Elite audience
  • The paper’s print version remains the largest metropolitan newspaper in the United States. The paper’s motto, “All the News That’s Fit to Print”, appears in the upper left-hand corner of the front page.
  • The New York Times is dedicated to providing news coverage of exceptional depth and breadth, as well as opinion that is thoughtful and stimulating. Widely quoted, and often hotly debated, The New York Times is held by its readers to the highest of standards and continues to be regarded by many as the nation’s pre-eminent newspaper.

“There’s only one paper the president reads, that’s The New York Times,”
a former Obama adviser was quoted as saying in Noam Scheiber’s article.

THE NEW YORK TIMES
– Circulation: 797,319
– Readership: +2.0 million
– Affluent Adults: 2,306,000
– Affluent Male: 1,383,000
– Affluent Female: 922,000
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NEW YORK TIMES MAGAZINE
– Circulation: 1,239,575
– Readership: +3.0 million
– Affluent Adults: 3,619,000
– Affluent Male: 2,224,000
– Affluent Female: 1,395,000
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INTERNATIONAL NEW YORK TIMES
– Circulation: 220,472
– Readership: 551,180
– Annual household Income: $367,700
– Annual personal income: $276,000
– Own 2+ properties: 46.4%
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Download The New York Times factsheet