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Our Media: The Times

the-times

The Times

One of the world’s most respected newspapers

  • Times readers rely on the paper to keep them armed with vital daily news, comment and features – and advertising brands benefit from its readers’ deep relationship and high levels of engagement with the product. No. 1 daily title for reaching the UK’s Business Elite, The Times is authoritative, credible, responsible, trusted and a part of the nation’s cultural heritage. A premium British brand, recognised the world over.

Scale

1.1 million
readers
per day

1st for Business

No.1 daily title for
reaching the UK’s
Business Elite

Spend

63% of readers are AB social group. Average income is £35,000 per annum

Engagement

Read for an average of 47 mins during the week and 79 mins on Saturday
A curated package of ‘need to know’
The Times is the no. 1 daily title for reaching the UK’s Business Elite, reaching 35% each day – that’s 52% more than the Daily Telegraph and 35% more than the FT every day.
  • The Boardroom: The Times is the UK’s No. 1 daily title for reaching C-Suite executives, reaching 40% of this senior group every day – that’s 29% more than the FT.
  • Business spend: Times Business Elite readers were responsible for a combined business spend of €252 billion in the last year – more than any other UK daily title.
  • High Salary: Every day The Times reaches 41% of all of the UK Business Elite earning a salary of €160k+ – that’s 28% more than the FT reaches.
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Times readers are influencers via word of mouth
Times readers have a very high concentration of influencers – 42% are conversation catalysts in at least one category – twice the national average.
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John Witherow, Editor
  • “A faithful recorder of the times for more than 200 years. It is authoritative, credible, responsible, trusted and a part of the nation’s cultural heritage. A premium British brand, recognised the world over.
  • But The Times is also a fast-moving, highly creative, multi-channel media operation which has a long heritage of modernity, of being first, of breaking through, of creating change.
  • It is an informer, an entertainer, a campaigner, an innovator and an agenda-setter that has always had the capacity to surprise. From William Howard Russell to Caitlin Moran. From hot lead to cold type. From Times New Roman to The Times on iPad.
  • The Times possesses the unique ability to push boundaries, embrace new technologies but remember old traditions.”
Key columnists in The Times
David Aaronovitch, Paul Ackford, Philip Aldrick, Mike Atherton, Roger Boyes, Mike Brearley, Peter Brookes (cartoonist), Philip Collins, Ed Conway, Giles Coren, Robert Crampton, Daniel Finkelstein, Ben Macintyre, Carol Midgley, Tim Montgomerie, Caitlin Moran, Alistair Osborne, Matthew Parris, Melanie Phillips, Melanie Reid, Matt Ridley, Hugo Rifkind, Jenni Russell, Sathnam Sanghera, Matthew Syed, Rachel Sylvester, Alice Thomson, Ann Treneman, Janice Turner.

Download The Times factsheet